|
|
Internet Promotion
With billions of web pages out there, getting noticed is not that easy.
Obviously the design of your web site is a major factor. Sites with poor
navigation or link systems beyond basic text may well be almost invisible
as far as search engines are concerned.
The ideal is to be on the first page displayed - there is little point
in being displayed on the tenth page. Who goes that far down a search
result? Unfortunately, nobody can guarantee your search engine ranking
but we can guarantee that we can help you improve it - unless you are
already number one!
- We can help by designing your site with search engines in mind -
they still look as good to your visitors but they also look good to
the search engine systems.
- One of the most important factors in your search engine position
will be the number of links to your pages. We undertake linking campaigns
which will help your position. Just exchanging links can be counterproductive
as search engines will downgrade you for being linked to rubbish directories.
So we control the process to ensure effective results.
- Community generation is another way to both support exisiting customers
and promote your business. In essence, your customers create relevant
content for your web site, which is indexed by the search engines.
The more pages you have indexed of unique content, the better your
ratings and the the higher on the page you appear.
- Alternative strategies such as viral marketing can be very effective,
as can PR. A TV or radio mention of your site can rocket your hits
and ratings.
- Pay per Click advertising is proven to be effective with well crafted
and relevant adverts. Irrelevant or badly crafted adverts are just a
waste of your money. We can advise on the value and help produce adverts
that work.
- The internet has revolutionised marketing. Although there is a huge
difference between online and offline media, it is critical that the
same basic message is delivered. An inconsistent brand image will confuse
the consumer and devalue the company.
The relationship between offline and online media has and is changing. No longer
divergent they are converging to support tactical approaches within a coherent
strategic plan, which increases success.
Please Note we are not seeking new clients at the moment.
|