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Writing Help & Advice
Copywriting
10 AD Copy Tips You Can Take To The Bank!
Here are my TOP 10 AD Copy Tips...... 1. You could add some sub-headlines in your ad copy. Sub-headlines act just like headlines; they grab the reader' s attention. They'll keep the readers interest...
12-Copywriting Tips to Make Your Advertising More Profitable
Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following the following proven tips... 1. WRITE IN DIRECT ...
16 Golden Rules Of Master Copywriting
You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor-planned copy. You shouldn’t be amazed by the fact that huge corporations all o...
3 Copywriting Tips - How To Edit For Mass Appeal!
Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you u...
3 Keys to Better Online Copywriting
So you want to be a better online copywriter, huh? You may be good at writing –getting straight A’s for research reports and that sort of thing. But online copywriting is different sort of animal. An...
5 Business Essentials (Besides Great Copywriting) To Maximize Your Sales Success
Effective copywriting is one piece of the puzzle. But you also need some basic business essentials. Sure, great ad copy is a crucial component to marketing success, but it's not the be-all-and-end-a...
9 Tips for Better Copywriting
Avoid the wimpy verbs—is and be. These “do-little” verbs only occupy space and state that something exists. So don’t write, “There is one simple omission that can transform a sentence from boring to...
A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!
John Caples, one of the greatest ad men ever written writes "I have seen one advertisement sell 19 1/2 times as much goods as another." He also states "the headline is the most important element of m...
Building Relationships Through Your Sales Copy
Whenever you try to sell anything you need to build a relationship with your reader. Few people will buy without this vital connection between you and those reading your sales copy. It doesn't matter...
Discover What Good Writing Is All About
Writing is a form of preserved talk, talk that has been pinned down on paper so the words can be heard again. The basic principles of good writing, apart, from grammatical correctness, might be prese...
Effective Networking For Writers
'Tis the season for conferences and seminars! Many of my friends have all been conference-hopping in recent weeks and we've been discussing how fruitful these gatherings can be when you can make grea...
How To Deal With Your Prospect's Objections In Your Web Copy
One of the more difficult things for inexperienced copywriters seems to be how to deal with possible objections that a prospect might have about a product or service. It can be hard to make the lea...
How to Find and Hirer a Great Freelance Writer/Copywriter
Seek and Ye Shall Find? Sometimes finding a good writer can be harder than finding a soul mate because writing and copywriting are subjective arts and if you are not a writer, you can not see the dif...
Public Service Announcement (PSA) Radio Copy Writing Success
What if the Super Bowl television commercials were all public service announcement (PSA) advertisements rather than beer, cars and soda commercials? Imagine, The Red Cross followed by the Make A Wish...
Some FAQs for Aspiring Copywriters
I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It's obviously a popular topic, so I thought I'd put some of the more common que...
Tag, You're It! (Or, How To Write Slogans)
Some call them "tag lines"; others refer to them as"catch lines" or "tie-in-slogans." Whatever the words used to refer to them, they are perhaps the most important part of your promotional writing. ...
The Secret Source of Clear Content
You can do anything in four easy steps! An outrageous claim, no? But I can prove it. Because you're doing it now. Imagine your laundry basket. What are you going to wash today? Ah, socks. How will yo...
The Surprising Maxim that Maximises Your Copywriting Results
Who was it that said, "Modesty is a virtue"? Whoever it was, I'm sure they weren't referring to the field of sales and marketing, where self-promotion is the name of the game ... or were they? Take a...
Why Should I Bother With Optimised Online Copywriting?
It's no good having a creative, individual website with brilliant, informative copy if customers can't find you on the internet. On the other hand, it's also detrimental if you have a website that ca...
Write Website Copy That Sells - Try a Little Flesh with Your Flash
Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia. But customers are not buying. You wonder if it’s the writing. How can th...
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